the call

São Paulo has more than 300 hidden rivers.

There is a hidden river not further than 200 meters away from you anywhere in the city you are. The same situation happens in most cities of Brazil and Latin America.

the mission

Blue City calls schools to discover what river is flowing underneath them.

And what is discovering a hidden river?

To be aware
that it exists

To honor

its existence

To spread

the news!

nature-based learning

Blue City proposes learning based on nature and through real experiences

We invite schools to align their disciplines to our mission

We want to unite theory, practice and purpose

Let's understand the geography of rivers

Let's tell the history of rivers

Let's honor rivers through art

Let's transform the gaze over rivers by creating new narratives

Let's change the future of rivers designing innovative solutions

first step: discovering the river

Let’s walk around the street to discover where the river flows in the real world, even if it is buried. There are tips to be followed, like relief and vegetation. Oh! And it is important to find out which microbasin it belogns to.

second step: honoring the river

The second step is to bring the river to surface, on people’s hearts. Let’s pay homage to the river, through art, and invite the community to meet the new (or perhaps old) member.

developing communities

After discovering the river and its microbasin, it's time to invite the neighborhood to meet it.

Let's prepare an event that gathers art, music, talks and an expedition, of course, but this time inviting parents, relatives and neighbors to come together.

By the way, did you know that a microbasin is like a neighborhood?

A microbain is an area delimited by water splitters (spikes), drained by a river or a creek, through where the rainwater flows.

third step: spreading the news

The third step is to tell as many people as possible that the river exists. Let’s do it creating videos that tell the history of the river and show the event, and after let’s share videos in our social media. The more people know, the more chances the river has to really be reborn!

creating new narratives
We live in a time where it is essential to create and spread new narratives
Narratives that will transform reality
Up to 2020, 80% of internet traffic will be done through videos
It is important this knowledge exchange to be done with relevant and well structured content
By creating audiovisual narratives we learn how to;
Structure the thinking
Think out of the box


Rush the aesthetic sense

Change the look on the world

Team work, in a collaborative way